Soft power is about rebuilding the world we want to live in, rooted in gentleness + concern for all. We strive to only use high-quality, fairly-sourced ingredients and eco packaging. Everything we make is vegan, always. We don’t want to replicate the same-old, tired, extractive models for infused edibles. We want to do things the way we’ve been doing them at our sister business Lagusta’s Luscious, who pioneered vegan confections twenty years ago: with nuance, skill, fun, and heart. Always with an eye on the Earth, first.